| Media Contact: | ||
| Casio’s G-Shock inquiries: Keita Williams keita@exposure.net |
All other media inquiries: Joyce Essig jessig@coynepr.com Tania Fonovic tfonovic@coynepr.com |
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Baby-G BG100SA-1, 3, 4A, 4B, 8
Casio provides style to every fashionista’s wearable look with a blend of street, sport and glamour. It is time for ladies to assert their individuality with Casio’s BG1006SA round metallic Baby-G timepieces. Casio’s Vivid Baby-G is a timeless trendsetter that’s ideal for any mood, outfit or occasion. Available in eye catching color combinations with a textured dial and gloss finish, Baby-G serves up five colors of metallic resin timepieces that are sure to brighten up the season. Just like the young lady in your life, Baby-G combines fashion and function for the woman who lives life at her own speed. Casio’s BG1006SA is a fashion-forward watch that radiates fun, fearlessness and vibrancy. Available in black (BG100SA-1), green (BG100SA-3), pink (BG100SA-4A), orange (BG100SA-4B) and silver (BG100SA-8).
Additional Features Include:
- Four Daily Alarms
- One Snooze Alarm
- 1/100 Second Stopwatch
- Countdown Timer
- 12/ 24 Hour Format
- World Time in 29 time zones and 48 cities
- EL Backlight
Shock & Water Resistant
Baby-G, just like her owner, has a long history of being simultaneously tough and fashionable. Constructed with a “protector” design, the BG1006SA sports a combination wire and resin guard that protects the glass and case from whatever life throws its way. Waterproof to 100 meters, ladies can let loose without having to worry about whether Baby-G will succumb to the elements.
MSRP $79
Available at select retailers nationwide
For more information, visit www.baby-g.com
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Indulge in your love of sweets with Casio’s playfully glossy milk chocolate timepiece. The classic Baby-G with a 20th century twist is sure keep the fashionista hot during the winter season. This feminine accessory is elegantly accented with a gold IP multi-cut bezel and posh star motif dial, strutting confidence, elegance and charm. Equipped with stylish color the Baby-G encompasses solid features such as; a bright LED Light with matching afterglow, world time in 29 time zones and 48 cities and five daily alarms with a choice of three alarm patterns certain to keep her on time.
Additional Features Include:
- Water Resistant up to 100M
- 1/100 Second Stopwatch
- Countdown Timer
- 12/ 24 Hour Format
- Hourly Time Signal
Shock & Water Resist
Baby-G, just like her owner, is tough yet fashionable. Constructed with a protective resin cushioning the BGA104G-5B is capable of handling whatever life throws its way. Designed to withstand water pressure up to 100 meters, ladies can let loose without having to worry about whether Baby-G will crack under pressure.
MSRP $110
Available at select retailers nationwide
For more information, visit www.baby-g.com
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“Bling in” this New Year with Casio’s modish winter-white Baby-G. Whether you are singing “Auld Lang Syne” at home or planning a night on the town, Baby-G shouts irresistible, dependable and elegance with its eye-catching analog and digital timekeeping formats. This feisty accessory was made for the contemporary women on a mission. The BGA120C-7B1 is outfitted with six banquette style bezel protectors designed to protect Baby-G’s mineral crystal and is adorned with a slim, stainless steel & resin hybrid linked band. Baby-G is a natural trend setter, flaunting her stuff in all walks of life.
Additional features include:
- 5 daily alarms
- 1/100th second Stopwatch
- 12 /24 hour timekeeping
- Hourly time signal
Shock & Water Resistant
Baby-G, just like her owner, is tough yet fashionable. Constructed with a protective resin cushioning the BGA120C-7B1 is capable of handling whatever life throws its way. Designed to withstand water pressure up to 100 meters, ladies can let loose without having to worry about whether Baby-G will crack under pressure.
MSRP $160
Available at select retailers nationwide
For more information, visit www.baby-g.com
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Expressing precision and speed, Casio EQS500C-1A1, Edifice chronograph solar powered timepiece is equipped with five motors, sure to ignite his engine. This timepiece is made with the intelligent risk taker in mind. Featuring a sporty black ion plated case and bezel the predominant linear molded lines and edges resembles the look of an aggressively striking speed machine. The dial is highlighted with phosphorescent hands and 3 sub-dials set in a race motif. Outfitted with dynamic features; 100 meters water resistant, capable of keeping world time in 29 cities, 1/100th second chronograph, and a heavy duty mineral glass crystal face, this watch is sure to meet his need for speed.
Tough Solar Power
Tough solar technology features a unique solar panel converting even the weakest illuminations; natural, solar, or artificial lighting into electric power. A rechargeable battery with large power storage capabilities supports various operations with high energy consumption like the operation of the 1/100th chronograph.
MSRP $250
Available at select retailers nationwide
For more information, visit www.casio.com
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Casio has the perfect gift for the stylish man in your life. Casio’ s luxurious black label EDIFICE timepiece boasts speed and intelligence. From the board room to the ball park, EDIFICE captures the sophistication of style. Designed with sporty features, this watch contains Tough Solar Power capabilities, Multi-Band 6 Atomic timekeeping, tough mineral glass crystal, 100 meters water resistant, world time in 29 cities and daily alarm. This contemporary timepiece is the perfect gift for the busy man on the go!
Tough Solar Power
EDIFICE’s Tough Solar technology functionality allows this luxurious timepiece to covert even the weakest illuminations from fluorescent lighting into electric power. Its solar rechargeable battery has a large power storage capacity supporting stable operation of various functions that involve high energy consumption.
Multi-Band 6 Atomic Timekeeping
With the Multi-Band 6 Atomic Timekeeping feature, this timepiece automatically synchronizes with Coordinated Universal Time broadcast continuously by stations linked to atomic clocks located in the US, Germany, the UK, China and two in Japan based on the user's home city setting. These timepieces receive this signal several times during each 24-hour period, resulting in outstanding accuracy. Automatically adjusting itself; even for daylight saving time and leap year.
1/1000th Second 3D Chronograph with Double Disk Hands
Casio strategically positioned the EQWM1100DC-1A2 aluminum disk hands at 4 and 9 o’clock. With precise calculation of the hands’ weights and shapes, Casio assures accurate movement and balance with every use. While the upper and lower dial plate give the face of EDIFICE a strikingly dynamic 3D appearance.
MSRP: $500
Available at select retailers nationwide
For more information, visit www.casio.com
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Delivering a distinct fashion statement for the holidays, the new G-Shock DW6900SB now features rich metallic bodies paired with mirrored facades add a refreshing twist to the DW6900SB.
Deeply committed to the G-Shock toughness and technology, the DW6900SB is available in four metallic colorways: deep navy blue with lime green accents and LCD (DW6900SB-2), maroon with electric purple screen (DW6900SB-4), sleek gray with dark red contrasts (DW6900SB-8) and tangerine with orange and white highlights
(DW6900SB-9).
MSRP: $99
Available at select retailers nationwide
For more information, visit www.gshock.com
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Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.
The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of building blocks. Like the duo's signature Lego®-based designs, all the details pop against the black backdrop.
Remaining rooted in G-Shock technology, the Dee & Ricky X G-Shock features Auto LED Light with Afterglow, 48 City World Time, 1/1000th Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Signal.
Shock-Resistant
This timepiece embraces Dee & Ricky’s eclectic style, but it also come equipped with the toughness to withstand whatever life dishes out.
Water Resistant
The GA110DR-1A was designed to withstand water pressure up to 200 meters. The protective casing allows the active trendsetter to have adventures without worrying whether their watch can handle the underwater exposure.
Magnetic Resistant
Focused on superior accuracy, the Dee & Ricky X G-Shock is JIS Class Level I magnetic resistant to protect against the effects of magnetic fields often found in airport metal detectors.
MSRP: $130
Available at select retailers nationwide
For more information, visit www.gshock.com
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Designed with the rugged professional in mind, the new G-Shock GD100 fills the void in the market for an easy to read technical timepiece. The extra large case (51mm case) and three-dimensional dial design paired with a super luminosity LED backlight create a reliable highly visible watch. Steeped in the G-Shock Tradition of toughness and technology, the GD100 also features shock and 200M water resistance.
Available in traditional black (GD100-1A) and sleek black on black (GD100-1B).
MSRP: $89
Available at select retailers nationwide
For more information, visit www.gshock.com
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The GLX6900 represents a first for the G-Shock Family by combining the timeless DW6900 case with the G-LIDE tide & moon graph capabilities. Fully embracing surf and water enthusiasts’ lifestyles, the G-Shock GLX6900 features a low temperature resistant LCD designed to avoid fade out at low temperatures (-20°C/4°F) and an easy to read tide graph and moon data graph with contrasting LCD for the ultimate in tracking tidal movements.
Complete with the high gloss finish and a geometric rays band print, the G-Shock GLX6900 watch also features an Auto EL Backlight with afterglow, Flash Alert, 48-City World Time, 4 Multi-Function Alarms and 1 Snooze, Countdown Timer, Dual 1/100th Sec Stopwatch and 12/24Hr. Formats.
Shock-Resistant
This timepiece may be stylish and comfortable, but it also come equipped with the toughness to withstand whatever life dishes out. Protective casing allows active men to live without worrying about whether their watch will be up for any challenge.
Water Resistant
The GLX6900 was designed to withstand water pressure up to 200 meters. The protective casing allows the avid surfer to have adventures without worrying whether their watch can handle the underwater exposure.
Tide Graph
Designed with the surf lifestyle in mind, the G-LIDE timepiece features a Tide Graph function with 100 pre-set site locations as well as a Moon Age & Phase Data indicator for the ultimate tracking the tides.
Available in black (GLX6900-1) and white (GLX6900-7).
MSRP: $99
Available at select retailers nationwide
For more information, visit www.gshock.com
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G-Shock and the Surfrider Foundation, a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches, have joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfrider sensibility with a portion of the proceeds benefiting the non-profit organization.
With its shock resistant construction, unmatched solar power function and recycled packaging, the GRX5600SRF-3 is a tough, fashionable and more importantly, eco-friendly accessory.
Shock-Resistant
This timepiece may be stylish and comfortable, but it also come equipped with the toughness to withstand whatever life dishes out. Protective casing allows active men to live without worrying about whether their watch will be up for any challenge.
Water Resistant
The GRX5600SRF-3 was designed to withstand water pressure up to 200 meters. Protective casing allows the avid surfer to have adventures without worrying whether their watch can handle the underwater exposure.
Tide Graph
Designed with the surf lifestyle in mind, the G-Shock X Surfrider timepiece features a Tide Graph function with 100 pre-set site locations as well as a Moon Age & Phase Data indicator for the ultimate tracking the tides.
Self-Charging, Tough Solar Power technology
A tiny, solar panel combined with a large-capacity rechargeable battery, which enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.
MSRP: $130
Available at select retailers nationwide
For more information, visit www.gshock.com
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The latest edition to the G-Shock family, the Ultimate Tough GX56, seamlessly combines advanced timekeeping technologies with the latest innovation in shock resistant construction.
A must-have gift for the fearless sports enthusiast, the GX56 has a new triple density, triple layer structure offering unmatched shock resistance. Two layers of hard urethane just below the case protect against external shocks, while the inner third layer of soft urethane expands and contracts to guard against internal shock. In addition to superior shock protection, the GX56 features advanced Self-Charging, Tough Solar Power technology for unwavering reliability.
Available in black (GX56-1A) and orange (GX56-4), the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history.
MSRP: $150
Available at select retailers nationwide
For more information, visit www.gshock.com
Pathfinder PAG240-1, PAG240B-2 and PAG240T-7
Whether you are an individual who enjoys hiking, camping, mountain biking, or hunting, Casio’s PAG240, comfortable yet lightweight timepiece is one tool known to monitoring nature’s moods. Dare yourself to set new standards to adventure when wearing Casio’s tough solar powered triple sensor men’s digital watch, equipped with a Duplex LCD display. The pathfinder is for perfect gift outfitted for the nature loving, outdoor enthusiast in your life.
Tough Solar Power
Tough solar technology features a unique solar panel converting even the weakest illuminations; natural, solar, or artificial lighting into electric power. A rechargeable battery with large power storage capabilities supports various operations with high energy consumption, such as the operation of the three sensors and Full Auto EL backlight. The power saving function is a separate technology which automatically turns the display off after a certain period in the dark, yet is smart enough to judge illumination levels to insure the EL backlight does not turn on when there is sufficient lighting levels.
Digital Compass with Duplex LCD Display
With digital technology sure to keep the outdoor enthusiasts on track, Casio combines a Duplex LCD display and digital compass. The Duplex LCD display provides greater visibility when taking compass readings. The directional pointers seem to float on the digital display while the timepiece’s rotating bezel allows for proper alignment on the map.
Thermometer
Monitor the constant changes in natural phenomena with reliable accuracy. A built in thermometer checks and displays the temperature every five minutes both on land and in water. Temperature ranges are from -10 degrees to 60 degrees Celsius (14 to 140 degrees F).
Altimeter
When enjoying the outdoors keep track of high altitude, low altitude, and total ascent and descent values. The altimeter uses a pressure sensor to detect air pressure, which then is used to estimate the current altitude based on the International Atmosphere present values. The altimeter measures elevation levels between -2,300 feet and 32,800 feet.
Barometer
Predict the weather with reasonable accuracy. Casio’s Pathfinder timepieces automatically take barometric pressure readings every two hours. The measurement results are used to produce barometric pressure graph and pressure differential indicator.
MSRP $250 PAG240-1 (Resin Case/ Band), PAG240B-2 (Resin Case & Leather/ Cloth Band)
MSRP $300 PAG240T-7 (Titanium Band)
Available at select retailers nationwide
For more information, visit www.pathfinder.casio.com
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While enjoying the great outdoors, there’s one tool no adventurer should ever be without. Perfect for the grand explorer to the afternoon hiker, the Casio PAW5000-1 Pathfinder timepiece will be sure to keep the modern-day Ferdinand Magellan on track and on time. This innovative model utilizes the second hand like never before. Depending on the mode, the second hand acts as a compass needle indicating magnetic north, an altitude differential pointer or a barometric differential pointer.
Featuring Multi-Band 6 Atomic Timekeeping with triple sensor, the PAW5000-1 model has a unique second hand which assists in compass readings. Equipped with Casio’s traditional Pathfinder triple sensor technology, the PAW5000-1 includes a digital compass, altimeter, barometer and thermometer, making this the all-in-one tool necessary for high energy, rugged, outdoor adventures. With a resin band, the watch provides a lightweight feel offering durability and comfort on every trip.
Multi-Band 6 Atomic Timekeeping
With the Multi-Band 6 Atomic Timekeeping feature, this timepiece automatically synchronizes with Coordinated Universal Time broadcast continuously by stations linked to atomic clocks located in the US, Germany, the UK, China and two in Japan based on the user's home city setting. These timepieces receive this signal several times during each 24-hour period, resulting in outstanding accuracy. They will even adjust automatically for Daylight Saving Time and Leap Year.
Tough Solar Power
Tough Solar technology features a unique power saving function and allows the Pathfinder timepiece to energize itself through even the lowest level of illumination; natural, solar or artificial light. The unique solar cell allows for the capturing of various levels of light. The power saving function is a separate technology which turns the display off after a certain period in the dark and is smart enough to judge illumination levels so as to not set off the auto EL backlight when surrounding light levels are sufficient.
Thermometer
A built-in thermometer displays and checks the temperature every five minutes. Temperature ranges are from -10° to 60° C (14 to 140°F). When activated prior to submersion, the thermometer may also be used underwater to test the temperature of a river or stream.
Altimeter
The altimeter uses a pressure sensor to detect current air pressure, which is then used to estimate the current altitude based on the International Standard Atmosphere preset values. You can use the current session records to keep track of high altitude, low altitude, total ascent and total descent values.
Barometer
Barometric pressure indicates changes in the atmosphere pressure. By monitoring these changes you can predict the weather with reasonable accuracy. Pathfinder watches take barometric pressure readings every two hours. Measurement results are used to produce a barometric pressure graph and differential pointer readings.
MSRP: $450
Available at select retailers nationwide
For more information, visit www.pathfinder.casio.com
