RAM RODEO SERIES

The Ram Rodeo Series Rides Into Town

From Horses To Horsepower – Saddle Up With The Ram Truck Brand

Chrysler and the Ram Truck brand have brought you the best in rodeo since 1981. Starting with only 18 events, more than 30 years ago, the Ram Truck brand and local Ram Truck brand dealerships have teamed up to host over 560 rodeos a year, across the United States. The Ram Rodeo Series was created to be an experience to showcase the sport as it blends local dealer involvement, while paving the way for future generations of cowboys and cowgirls through scholarships, auctions and various initiatives.

The Ram Rodeo Series has become a main attraction, drawing crowds as large as 300,000 fans watching the cowboys and cowgirls face the challenges and thrills of each of the seven traditional rodeo events. With all rodeos being live, there are never two shows alike! Whether it’s the National High School Rodeo Finals, Ram National Finals Rodeo or the NFR- the Ram Truck brand drives the spirit of the sport of rodeo! Through the Ram Rodeo Series, the Ram Truck brand is proud to be the Official Truck of the PRCA, WPRA, NIRA, NHSRA, and the NLBRA.

Contact

Tania Fonovic
Coyne Public Relations
973-588-2203
tfonovic@coynepr.com

Links

Ram Truck Brand:
More than 30 years of Dedication

2013 Ram Rodeo National Sweepstakes

Logos:

The Ram Rodeo Series

www.RamTrucks.com

www.RamRodeo.com

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Ram Rodeo Rides into Town
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  • Visit the Ram Truck brand onsite at your local rodeo to test drive the new line up of 2013 Ram 1500, 2500 and 3500 pickup trucks
  • Take a spin in a new Ram pickup truck and receive a $10 gift card at select Ram Rodeo events
  • Get entered into the 2013 Ram Rodeo National Sweepstakes for a chance to win $45,000 toward any eligible Chrysler Group vehicle
  • One lucky participant will win a Ram branded belt buckle at each rodeo across the U.S
  • Ram Truck brand and local dealerships are dedicated to raising funds to support local charities through scholarships, giveaways and auctions
  • The Ram Rodeo Series started more than 30 years ago with only 18 events and now has more than 560 events throughout the United States
  • The Ram Rodeo Series began in 1981 and by 1982; the Ram Truck brand was named as the “Official Truck” of the Ram Rodeo Series
  • Five $1,000 scholarships will be awarded to the National Little Britches participants on behalf of the Ram Truck brand
  • As the official partner of the ProRodeo’s nationwide cancer awareness campaign “Tough Enough to Wear Pink” the Ram Truck brand, rodeo series and local dealers are dedicated to help raise funds for cancer awareness
  • Through the Ram Rodeo Series, the Ram Truck Brand is the official sponsor of the National InterCollegiate Rodeo Association where one member has a chance to win a brand new Ram truck
Quotes

“We are proud to be a part of the Ram Rodeo Series and to give our mutual fans the opportunity to ride and drive the most fuel efficient and capable line up of full-size pickup trucks on the market.”

Reid Bigland
President and CEO - Ram Truck Brand

“The 'Ram Ride and Drive' will be engaging and memorable for riders as they experience the refined interior, capabilities and handling of the Ram 1500, 2500 or 3500.”

Reid Bigland
President and CEO - Ram Truck Brand

“The PRCA, WPRA, NIRA, NHSRA, and the NLBRA have always been great partners of the Ram Truck brand because it is easy to see that the competitors and the fans are as passionate about their sport and their trucks as we are at Ram.”

Reid Bigland
President and CEO - Ram Truck Brand

About the Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a new Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

Vehicle QuickFacts

2013 Ram 1500 Offers Best-in-class Fuel Efficiency, New Technology and New Features Without Sacrificing Capability

  • MotorTrend Truck of the Year
  • Truck of Texas
  • North American Truck of the Year
  • Best-in-class fuel economy 18 city 25 highway:
    • New 3.6-liter Pentastar V-6 engine (Ward’s 10 Best Engines) features 42 percent more horsepower, 13 percent more torque and at least 20 percent better fuel economy when compared to the previous 3.7-liter V-6 powertrain
    • 5.7-liter HEMI® V-8 with Fuel Saver Technology and variable-valve timing (VVT) provides 395 horsepower, 407 lb.-ft. of torque and best-in-class fuel economy for V-8 trucks, beating competitive turbo V-6 engines
  • Class-exclusive eight-speed automatic transmission (TorqueFlite 8) standard equipment with 3.6-liter Pentastar V-6 engine, doubles the amount of gears compared to previously available four-speed automatic transmission to greatly improve fuel economy and contribute to best-in-class standard V-6 towing
  • First-in-segment Fuel Saver Technology: eight-speed automatic transmission, stop-start, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension
  • Ram 1500 continues to be the best-value fullsize pickup in America with starting price of $23,585, including $995 destination charge
  • Class-exclusive air suspension enhances fuel economy, improves ride control and off-road capability along with improved entry/exit and loading, and features automatic load leveling
  • All-new, next-generation Uconnect Access debuts on the 2013 Ram 1500 with Wi-Fi hotspot capability
  • Uconnect Access combines a new lineup of smart media centers with a powerful new wireless platform and Ram 1500 now available with a premium, customizable, full-color 7-inch multiview display
  • Addition of Powernet vehicle architecture system allows new content with improved data speeds
  • New remote central locking RamBox cargo management system and tailgate combined with door locks
  • Best-in-class powertrain warranty – 5 years/100,000 miles

RAM 2500/3500

  • Ram 3500 Heavy Duty’s maximum trailer weight of 30,000 pounds far surpasses closest competitor’s 23,100-pound max
  • 850 lb.-ft. Cummins Turbo Diesel is tops for torque
  • Segment exclusive manual transmission
  • 37,600-pound Gross Combined Weight Rating leads all heavy-duty pickups
  • The new 2013 Ram Heavy Duty features best-in-class torque, more horsepower, B-20 biofuel capability and improved fuel economy with the new 6.7-liter Cummins High-Output Turbo Diesel powertrain
  • Ram reduces operating costs via new diesel exhaust after-treatment to deliver best-in-class 15,000-mile oil-change interval and contributes to a 10 percent fuel-economy gain
  • Next-generation Uconnect Access combines a new lineup of smart media centers with a powerful new wireless platform that includes Wi-Fi hotspot capability and Ram Heavy Duty now available with a premium, cluster positioned, customizable, full-color 7-inch multiview display
  • New passive entry, Keyless Enter ’n Go, and remote central locking RamBox cargo management system and tailgate combined with door locks
  • New frames feature high-strength 50 KSI steel, eight cross member construction, hydroformed main rails, fully boxed rear rails and optional 5th wheel / gooseneck hitch mounting provisions
  • Standard four-channel electronic stability control (ESC) and exclusive for dual-rear-wheel Ram 3500
  • Unsurpassed powertrain warranty – 5 year/100,000 mile and best-in-class 15,000 mile oil change interval on the Cummins diesel engine